Uncle bens långkornigt ris tillagning

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Uncle ben's långkornigt ris portioner

Retrieved July 26, Uncle Ben??? For the Spider-Man character, see Uncle Ben. Brand of parboiled rice and related foods. Retrieved October 20, April 7, Retrieved January 10, June Bulletin of the National Research Council : 61 ff. Wikimedia Commons.

Gordon L. Harwell, an entrepreneur who had supplied rice to the armed forces in World War II , chose the name "Uncle Ben's" as a means to expand his marketing efforts to the general public. Article Talk. In , Forrest Mars Sr. Huzenlaub's London-based company was Rice Conversion Ltd. In , through Mars's guidance and sponsorship, Huzenlaub created, together with Houston food broker Gordon L.

Harwell, the company Converted Rice, Inc. The advantage of this product was that it could be air-dropped to troops in the field without the risk of weevil infestation, and it could be cooked more quickly than other rice products.

Uncle Bens – unclebens.se

In the s, the German-British chemist Erich Huzenlaub — [3] and the British chemist Francis Heron Rogers invented a form of parboiling designed to retain more of the nutrients in rice, now known as the Huzenlaub Process. Tools Tools. Ben's Original , formerly called Uncle Ben's , is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc. Uncle Ben's rice was first marketed in and was the top-selling rice in the United States until the s.

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Additionally, the converted rice product would retain more nutritional value. From to , Uncle Ben's products carried the image of an elderly African-American man dressed in a bow tie , which is said to have been based on a Chicago maître d'hôtel named Frank Brown. February 1, Museum of Public Relations.

Download as PDF Printable version. The process entailed vacuum drying the whole grain, then steaming , and finally, vacuum drying and removal of the husk. In March , Uncle Ben's image was "promoted" to the "chairman of the board" by a new advertising campaign.